Are you surprised? We’re not! It’s clear to see that the new 2023 Hyundai Tucson is an impressive SUV, while the all-new 2023 Toyota RAV4 has some room to improve. With a lower starting MSRP, the Hyundai Tucson offers more affordability compared to the starting MSRP of the Toyota RAV4.^1,2 And while both models offer spacious legroom and available heated seats, it’s the Hyundai Tucson that wins this race with its safety features. These include Driver Attention Warning, Safe Exit Warning, Rear Occupant Alert and available Remote Smart Parking Assist.^3,4,5,6 If you’re looking for affordability, modern technology and safety features to keep your crew safe on any terrain, then look no further than the new 2023 Hyundai Tucson. You won’t find another adventurer quite like it. 

If you’re interested in becoming the proud owner of a new 2023 Hyundai Tucson, give us a call, or stop by our dealership at 3220 S MacArthur Dr., Alexandria, LA 71301 for a test drive today. We look forward to serving our customers from Pineville, Marksville and Natchitoches.

¹Near Field Communication (NFC) digital smartphone key requires a compatible Android smartphone and an appropriately equipped 2023 TUCSON vehicle. Not all Android devices are compatible. TUCSON vehicle must be equipped with smart key with push button start, wireless device charging, and Audio Video Navigation System 5.0 (or newer) or Display Audio 2.0. Lock/unlock functionality works on front doors only. Features and specifications subject to change. See your Owner's Manual for additional details and limitations.

¹MSRP excludes freight charges, tax, title, and license fees. Freight charges and actual dealer prices may vary. Vehicles displayed may contain optional equipment at additional cost. Accessory items shown may vary according to model and illustration. As of 06/14/2023.

²MSRP excludes the Delivery, Processing, and Handling of $1,095 for Cars (GR86, Avalon, Avalon HV, Camry, Camry HV, Corolla, Corolla HV, Corolla HB, GR Corolla, Mirai, Prius, Prius Prime, GR Supra, Toyota Crown), $1,335 for SUV/Van/Small Truck (4Runner, bZ4X, C-HR, Corolla Cross, Corolla Cross HEV, Grand Highlander, Grand Highlander HV, Highlander, Highlander HV, RAV4, RAV4 HV, RAV4 Prime, Sienna, Tacoma, Venza), $1,595 for Large SUV (Sequoia), and $1,795 for Large Truck (Tundra and Tundra Hybrid). (Historically, vehicle manufacturers and distributors have charged a separate fee for processing, handling and delivering vehicles to dealerships. Toyota's charge for these services is called the "Delivery, Processing and Handling" and is based on the value of the processing, handling and delivery services Toyota provides as well as Toyota's overall pricing structure and may be subject to change at any time. Toyota may make a profit on the Delivery, Processing and Handling.) The Delivery, Processing and Handling in AL, AR, FL, GA, LA, MS, NC, OK, SC and TX will be higher. The published prices do not apply to Puerto Rico and the U.S. Virgin Islands. Excludes taxes, title and license and distributor and dealer options and accessories. Actual dealer price will vary. As of 06/14/2023.

³Standard on all trims. 

Driver Attention Warning (DAW) is only a warning to inform the driver of a potential lack of driver attention or drowsiness. It does not detect and provide an alert in every situation. It is the driver's responsibility to remain alert at all times. See Owner’s Manual for further details and limitations.

⁴Standard on all trims. 

When the vehicle is parked, Safe Exit Warning (SEW) can alert the driver when a vehicle is approaching from behind. SEW does not work in all situations and is not a substitute for driver or passenger attentiveness. Always be aware of your surroundings and attentive of approaching vehicles. See Owner's Manual for further details and limitations.

⁵Standard on SE and SEL trims. 

Upon turning the engine off, Rear Occupant Alert (ROA) will provide a visual alert on the instrument cluster. ROA is not a substitute for driver attentiveness. Never leave a child or pet unattended in a vehicle. See Owner's Manual for further details and limitations.

⁶Standard on Limited trim.

Remote Smart Parking Assist (RSPA) can remotely help park the vehicle. However, several factors can impact RSPA performance. RSPA may not function correctly if one or more of the parking sensors is damaged, dirty or covered or if weather conditions (heavy rain, snow or fog) interfere with sensor operation. Always inspect the parking area with your own eyes. See Owner's Manual for further details and limitations.